Symbol opinion vote Comment: References available. Adding. —Anne Delong (talk) 20:30, 28 November 2013 (UTC)

Ilana Fox (born Ilana Piglet Fox, 19 June 1979 in Hitchin, Hertfordshire, UK) is a British author with Orion Books, and has had two novels published, with a further two scheduled.


Born Ilana Piglet Fox on 19 June 1979 in Hitchin, is the daughter of an American mother and a British father. Educated at Barnwell School, Stevenage, she studied English Literature & Media at London South Bank University.

She went on to work as a journalist for the Daily Telegraph,[1] Evening Standard, and wrote a column for Girl About Town magazine. Later, Fox moved into social media, creating platforms for UK-based media companies, including Evening Standard, London Lite, Daily Mail, Mail on Sunday, and The Sun, as well as other major British publications. During her time at the Daily Mail, she implemented the ability to comment on any article, which was the first of its kind on any major news website.[2] She also set up, and developed all the social media output for ASOS,[3] and launched the highly-successful ASOS Life platform.[4] Fox still writes for other major websites and blogs, including The Kernel[5] and New Media Age,[6] and has more recently been featured on MTV's web series MTV Voices.[7] Fox is most notable for being an author. She signed an initial two-book deal with Orion Books, with her first book, The Making of Mia published in February 2008[8], and her second, Spotlight published in April 2010. The books were so successful that Orion offered Fox another deal to continue writing. Her third novel, All That Glitters, is scheduled for release in an ebook format in June 2012, and will be printed in August 2012. Her fourth book will follow a year later. Fox has previously stated that some of the minor characters in her books are semi-autobiographical, and based upon herself.[9] Her in-depth knowledge of both social media and the publishing industry has made her a key figure in how the major publishers are moving into the 21st century. She was recently asked to speak at the London Book Fair to discuss the rise of social media, and how authors and writers can utilise it more.[10] Fox also now works as Head of Engagement at social shopping application Shopcade.

Personal Life

Fox lives in East Dulwich, South London. She lives with her two cats, Torry and Arty. She has previously said that her fashion idol is former Vogue Paris editor, Carine Roitfeld.[11] Fox is also the great-great niece of Tesco founder, Jack Cohen.





  1. Fox, Ilana (13 March 2004). "Turn on, log in, drop out". Daily Telegraph (London). 
  2. Fisher, Clare (15 December 2006). "News Group Digital gets new community editor". 
  3. Fox, Ilana (24 March 2009). "ASOS Life online community to boost retail brand". London. 
  4. "ASOS Life opens up to fans with community features". 12 November 2009. 
  5. "Ilana Fox on The Kernel". 27 May 2012. 
  6. "Ilana Fox on New Media Age". 26 March 2010. 
  7. Fox, Ilana (3 November 2011). "Geek to Hero". 
  8. "The story of me...". Grazia: p. 129. 20 April 2010. 
  9. "Author Interviews: Ilana Fox". 14 June 2010. 
  10. "Has Anyone Spoken to the Author?". 17 April 2012. 
  11. "Fashion Insiders: The ASOS Girls". 23 April 2009. 
  12. BOOK REVIEW: The Making of Mia by Ilana Fox | Trashionista
  13. This Week Author Ilana Fox - All That Glitters Is Gold - Daily Record
  14. Chicklit Club's book reviews for author ILANA FOX

Further Reading

External links

{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. --> | NAME = Fox, Ilana | ALTERNATIVE NAMES = | SHORT DESCRIPTION = | DATE OF BIRTH = 19 June 1979 | PLACE OF BIRTH = [[Hitchin]], [[Hertfordshire]], [[United Kingdom|UK]] | DATE OF DEATH = | PLACE OF DEATH = }}

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