Viraf Patel (born Viraf Phiroz Patel on 12 June 1980) is a model and television actor. He was a sailor in the merchant navy between 1999 to 2004 and was titled as The Grasim Mr. India 2005. He is best known for his role in the Yashraj Teleseries, Mahi Way as Shiv,Adityaraj Merchant in another Yashraj production-Kismat, as Shreshth in Teri Meri Love Stories opposite Shilpa Anand and most recently as Mrityunjay in BBC's production for Life OK "Ek Boond Ishq". The 2010 Limca Softdrink Campaign established Viraf as a formidable actor/face on the Indian advertising and celluloid space. He made his debut in Theatre with Vikram Kapadia's "Bombay Talkies" in 2012.

Personal life

Viraf was born and brought up in a Parsi Zoroastrian family in Pune, Maharashtra, India. Following encouragement from his brothers he participated in Grasim Mister India Contest by Aditya Birla Group in 2005, and won the title of Grasim Mr. India. He has two elder brothers.


Viraf completed 5 years of sailing in the merchant navy, then won the personality pageant ’Grasim Mr. India 2005‘ and has been in front of the camera since. Campaigns, ramp shows & music videos, TV commercials (most notably the Limca 2010 one) & TV anchoring came post that.

Viraf has also been the face of the country’s largest garment retail brand Pantaloon between 2005 ~09. On the ramp, he has walked for the most sought after designers on the most watched platforms like India Fashion week, Lakme Fashion week et al., right until he started work on his TV debut.

He started his acting career in one of India’s first & most successful television mini series, Mahi Way and new show Kismat as lead, Aditya Raj Merchant.

Viraf portrayed the role of a business man 'Shreshth' in the BBC telefilm 'Tere Meri Love Stories' opposite Shilpa Anand. He played the role of Karan Thakur in the popular show Sapnon Hai Pyaar Ki Kahaani opposite Manasi Parekh.

In 2013, Patel played the role of Mrityunjay Singh Shekhawat in the Life Ok drama Ek Boondh Ishq. The show ended on October 2014. He also played the role of Karan in Star Plus' Sapnon Hai Pyaar Ki Kahaani but later left the show as he could not cope with doing two shows and hence Karan Tacker replaced in in May 2014.


Year Show Role Channel
2010 Mahi Way Shiv Deshraj Sony Entertainment Television (India)
2010 Arjun Khanna(cameo) Sony Entertainment Television (India)
2011 Kismat Aditya Raj Merchant Sony Entertainment Television (India)
2012 Teri Meri Love Stories Shreshth Kashyap Star Plus
2013-2014 Sapnon Hai Pyaar Ki Kahaani Karan Singh Thakur Star Plus
2013–2014 Ek Boond Ishq Mrityunjay Singh Shekhawat Life OK
2014 Dance Ki Takkar 2 Contestant Star Plus
2015 Hunnarbaaz! Season 2 Host DD National
2016 Iss Jahan Mein Kis Jagaa Hain Kunal Life OK
2016 Naamkarann Ashish Mehta Star Plus Barkha Bisht


Year Movie Role Language Notes
2011 Mummy Punjabi Arjun Arora Hindi Debut


Year Brand Director
2006 Planet Sports Sameer Puri
2006 onegramoflatex Vishal Suchak
2006 TVS Apache Marco Kalantri
2006 Maruti Alto Amit Sharma
2006 Sony Handycam Prahlad Kakkar
2008 Sony Bravia N/A
2009 ICICI Mutual Funds Amit Sharma
2010 Limca Vinil Matthew
2011 Chik Shampoo Pradeep Sarkar
2011 Bank Of India,Home Loans Shivendra Singh
2013 Vento Volkswagen Louella Rebello
2015 Indica Easy Hair Colour
2015 Mine Diamonds Bhanuprakash A V


Dance Ki Takkar 2
1st runners—up
2nd runners—up