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TYGR (TYGRWear) is an Indian clothing brand and an e-commerce website based in Mumbai, India. The parent company, Bombay Clothing was started by co-founders Deep Mehta, Fenil Parekh and Shaunak B Modi and designs custom clothing and sportswear for corporates in India. The brand TYGR was subsequently started with a midnight launch on December 12, 2012 at 12:00AM IST. TYGR sells t-shirts both designed by their in-house designers and collaborates with designers and artists from around the world. They also host a monthly design competition open only to Indians and the winning design is created into a t-shirt.
The idea behind each design made by TYGR is to convey a message without being overtly political or controversial. The story behind each design can also be found next to the product on the website. TYGR also collaborates with designers and artists from all over the world to create special co-branded Limited Edition products.
TYGR hosts a design contest each month. Every contest has a fixed theme but there is no limit to how many designs one can submit. The winning design is then chosen internally and is converted into a t-shirt and is featured on the website. The winner of the contest is given a cash prize, the artist's name is featured on every product using the design and also win free t-shirts.
In addition to their design contests, TYGR also runs regular weekly contests through their social media channels and also has a weekly sale where either a select product or the entire range is put on sale for one day.
TYGR has taken up the cause of wildlife conservation and has partnered with Project Biwan through which they donate a part of their profits to various NGOs working in the field for the conservation of tigers in India. They also collaborate with other organizations and design clothing for them which is then sold to raise money for wildlife conservation.
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