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Skiddle is a UK market leading online, mobile and social ticketing primary ticket outlet based in Preston dealing with event bookings, registrations, promotion and ticketing systems and includes one of the UK's largest What's On Guides.

History

Skiddle was launched in May 2001 by Richard Dyer and Ben Sebborn. It was initially launched as a What's on Guide for Preston in Lancashire.[1]

The business evolved from an earlier project ran by Dyer called StudentWeekly, which he ran whilst studying at Cumbria Institute of the Arts and Skiddle.com was born after Dyer met business partner Sebborn who studied Computer Sciences at UCLAN.[2]

The business has evolved to supply tickets for almost every venue in the UK, developed new ticketing technologies and is in regular attendance at most major UK festivals[which?].

In 2008 the company had a turnover of £1.4 million which increased to over £3 million in 2011 and further grew to top £6 million in 2012, during this time, Skiddle has more than trebled its employed staff.[3]

Skiddle was rebranded in 2011 to include the strapline: "Weekends Matter" reflecting the evolution of the business from an events tickets site and what's on guide to a website which covers a wide range of listings, tickets and other booking opportunities such as hotels and restaurants.[4]

In October 2012, Skiddle announced, long associated[5] award winning marketer Simon Dalley was to head up the Skiddle's marketing and PR[6] and later in November 2012 announced the further expansion of their senior management team with the inclusion of ex-Ticketmaster employee, Margaret Tinsley.[7][8]

Many of Skiddle's staff events, including nights out and training days are turned into public events which are promoted through Skiddle.com. December 2012 saw Skiddle's Christmas party, attended by hundred's of members of the public and being DJ'd by artists such as Mistress, Ginny Koppenhol as well as internationally renowned DJ and son of Alex Wharton; Sonny Wharton.[9]

Skiddle reported receiving 886,529 visitors in October 2012.[10]

Technological Innovation

Skiddle was the first ticket selling website to offer promoters with online management of their events in 2001.[11]

The company has also been innovative in the world of social media, being the first ticket outlet in the world to develop a ticket shop app on Facebook[12] and later become the first ticket outlet to integrate their ticket sales and news content with Facebook Timeline.[13]

Festivals

In 2005 Skiddle sponsored its first dance tent at The Wickerman Festival and has gone on to sponsor a number of festival tents in subsequent years.[14][15]

At the 2010 RockNess Festival Skiddle introduced the SKIDDLEBUS, a multimedia broadcast bus for live coverage allowing festival goers to upload their content using the internet.[16] The SKIDDLEBUS is now a regular feature at UK festivals as well as being used by organisations such as the BBC.[17]

As an additional service Skiddle developed their own ticketing technology which has been used as the primary ticketing facility by numerous festivals in the UK[which?].

Venue management

Skiddle has developed a system which allows users to generate their own content which can then be added to their website. This has facilitated the growth of the company's venues database to around 21,000 venues listed in the UK.[18]

Sponsorship & Charity Work

In 2011 Skiddle announced their sponsorship of the charity Campaign Against Living Miserably (C.A.L.M)[19][20] and in 2012 Rich Dyer commented on the importance of supporting youth charities to Skiddle when discussing Skiddle's involvement with the BBC's Children in Need.[21] Other charities Skiddle has supported have included DEC Africa and event promoters have the opportunity to support a charity of their choice through the Skiddle checkout.[22]

Skiddle also sponsors Preston based Parkour and Free Running organisation UK Street Monkeys.[23]

Awards

Skiddle has received a Hitwise Top 10 Award every month since 2008[24] and in August 2011, Skiddle was awarded the Hitwise Top 6 Award, making it one of the most viewed websites in the UK in its category.

In March 2012, Skiddle was awarded "Online Business of The Year" by the Lancashire Business Review's "Red Rose Awards".[25]

Press coverage

The company has been quoted in UK national newspapers, including the Daily Mirror[26][27] and the Daily Star.[28] It has also been mentioned in the Huffington Post[29] as well as a number of industry publications including Stand Out![30] and Events Industry News.[31]

It emerged in November 2012 that Skiddle is in advanced negotiations to purchase Leeds based rival Ticket Arena.

External links

References

  1. Preston's What's On Guide Launched.
  2. "Will Richard Lead The Way for Cumbria's Dot Com Millionaires?". News & Star. http://www.newsandstar.co.uk/features/2.4733/will-richard-lead-way-for-our-dot-coms-1.279122. 
  3. Skiddle Case Study. High Growth Programme.
  4. Weekends Matter. Skiddle.
  5. CV of Simon Dalley. Grow Traffic.
  6. Simon Dalley to head up marketing team. Skiddle Blog.
  7. Margaret Tinsley Joins Skiddle as Business Development Manager. Skiddle Blog.
  8. Skiddle Appoints Margaret Tinsley As Business Development Manager. Events Industry News.
  9. Skiddle's Christmas Party. Skiddle.com.
  10. Skiddle's Vital Statistics October 2012. Skiddle.com.
  11. "Skiddle's New Promotion Centre is Launched". IT News Online. http://www.itnewsonline.com/showrwstory.php?storyid=6553. 
  12. Viral Ticket Sales on Facebook with Skiddle. Econsultancy.
  13. Skiddle Push Viral Ticket Sales Through Facebook For Event Organisers. DG Eventin on Facebook.
  14. "Skiddle At Wickerman Festival". Lancashire Evening Post. http://www.lep.co.uk/lifestyle/going_out_2_1882/skiddle_at_wickerman_1_756294. 
  15. Sonny Wharton Talks to Skiddle. Sonny Warton.
  16. http://www.responsesource.com/releases/rel_display.php?relid=57016
  17. "BBC Radio Lancashire Introducing's Sean McGinty Supported by SKIDDLEBUS". Creative Lancashire. http://www.creativelancashire.org/html/SoundBytesLancaster_98.html. 
  18. Skiddle Statistics. Skiddle.
  19. Campaign Against Living Miserably Sponsored by Skiddle. SourceWire.
  20. CALM Sponsors: Skiddle. CALMZone.
  21. Help Skiddle Support Children in Need This November with the click of a button. eConsultancy.
  22. Skiddle Customers Raise Hundreds of Pounds For Children in Need Through Skiddle. Skiddle Blog.
  23. Skiddle Sponsored Street Monkeys Switch On Preston Lights. Skiddle Blog.
  24. Top 10 Hitwise Award for Skiddle. Hitwise.
  25. Red Rose Awards Shortlist. Red Rose Awards.
  26. "Thursdays Taken Over From Saturdays". Daily Mirror. http://www.mirror.co.uk/news/top-stories/2011/02/10/thursdays-taken-over-from-saturdays-as-most-popular-night-to-go-out-says-new-survey-115875-22911377/. 
  27. "The Weekend Starts at 15:13". Daily Mirror. http://www.mirror.co.uk/news/top-stories/2011/10/07/millions-start-their-weekend-on-a-friday-at-3-13pm-115875-23471900/. 
  28. "Weekend Starts Here". Daily Star (United Kingdom). http://www.dailystar.co.uk/news/view/176100/weekend-starts-here/. 
  29. "The Weekend Starts At 3.13pm On Friday". Huffington Post. http://www.huffingtonpost.co.uk/2011/10/07/weekend-starts-at-friday-_n_1000001.html. 
  30. "Ben Sebborn Don't Miss A Twitter Trick". Stand Out Magazine. http://standoutmagazine.co.uk/ben-sebborn-dont-miss-a-twitter-trick/. 
  31. "Skiddle Appoints Margaret Tinsley As Business Development Manager". Events Industry News. http://www.eventindustrynews.co.uk/2012/11/16/training-recruitment-news/skiddle-appoints-margaret-tinsley-as-business-development-manager/?doing_wp_cron=1353686433.5117909908294677734375#sthash.lFPCnKQX.dpbs. 
This article uses material from the Wikipedia article Skiddle, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
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