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As a staff producer for Jermaine Dupri’s So So Def Productions for three years, Shannon Houchins produced remixes for such diverse multi-platinum recording artists as T.L.C., Usher and Jagged Edge. His successful track record with So So Def afforded Shannon the necessary clout and client base to form his own company, 11th Hour Entertainment, with partner Doug Kaye. 11th Hour’s first exclusive artist and production project was Bubba Sparxxx, whom Houchins signed to Interscope Records, and then negotiated a marketing deal with Timbaland’s Beat Club Records. Shannon produced 7 songs on Bubba’s debut album “Dark Days, Bright Nights” as well as Executive Produced along with Timbaland.

In order to facilitate his ever growing stable of producers and expand services to clients, Houchins merged his studio with Mindzai Multimedia in 2005. Mindzai is a multi-media facility encompassing two recording studios, a video editing room and a wide variety of media based services including: audio and video production, graphics and web-site development, photography, screen printing, CD & DVD duplication, and consulting. Shannon is responsible for running Mindzai Marketing & Consulting which assists upstart artists and Indi labels in achieving their goals within the music industry.

In 2006, Shannon started his own label, Average Joe’s Entertainment Group. AJEG has since formed Full Scope Management with Ken Madson as well as Promotion, Merchandise, Concert and Film divisions.

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