Lawrence co-founded San Francisco based Crushpath in April 2011 with Matt Wilkinson (SVP of Products), former VP of Product Development for Socialcast. He started the company to offer sales representatives a platform to get their own leads and manage deals. The company's two core products are Pitch Site and Deal Manager.
Prior to Crushpath Lawrence was CMO of Jive Software where he pivoted the company from a small Discussion Forum vendor to the Social Business Software leader (NASDAQ: JIVE). He's held executive positions at Dell, CNET, 3COM, and McCann Erickson.
Lawrence has spoken about business productivity and collaboration at events such as Le Web, CES, Enterprise 2.0, MobileBeat, DEMO, and more.
- ↑ http://techcrunch.com/2012/06/19/crushpath-gets-2m-to-help-salespeople-seal-the-deal-charles-river-ventures-and-more-are-backing
- ↑ http://www.zdnet.com/blog/howlett/crushpath-rethinking-team-sales-engagement-and-enablement/4230
- ↑ http://www.oregonlive.com/silicon-forest/index.ssf/2012/06/jive_software_alumni_launch_an.html
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