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ST701.com is the leading site in Singapore for online classified advertisements. Consisting of four sections - Jobs, Property, Cars, Shops, it serves the needs of job applicants, home seekers, drivers, e-shoppers, recruiters and online advertisers. From January – June 2010, ST701.com was ranked number one in the Hitwise Singapore 'Shopping and Classifieds - Classifieds' industry based on monthly average market share.[1][2]

  • Jobs: Ranked the top recruitment portal at the Digital Media of The Year Awards in 2011,[3][4] this job site uses a proprietary job matching technology and job management features to link job seekers to potential employers. After a S$3 million revamp in July 2010,[5] it has 350,000 registered job-seekers and employers as of 2010.[6] The site was rebranded as STJobs on 12 March 2012.
  • Cars: Vehicle classified ads for drivers to find new and used cars, commercial vehicles and motorcycles. It also provides a directory of shops for accessories, rental and after-sales service providers. The site also tracks trends for Singaporean car prices as well as vehicle Certificate of Entitlement prices.
  • Property: Focuses on local listings for Singapore property, editorials, guides and useful links, this section serves to connect property buyers, renters, sellers, agents and developers with one another. The site was rebranded as STProperty on 9 April 2012.
  • Classifieds: Conceptualised as a consumer-to-consumer marketplace, STClassifieds is a comprehensive database of merchants and up-to-date business listings in Singapore. Helmed by a dedicated team, STClassifieds is constantly updated to reflect the ever-changing needs and wants of consumers.
  • Directory: The Directory section has a database of categorized businesses in Singapore. It was originally part of Rednano.

History

ST701 was launched by the Marketing Division of Singapore Press Holdings on March 24, 2006 with a S$10 million initial investment as an online extension of its classified business CATS Classified.[7] First introduced as a job portal, ST701 carries the initials of The Straits Times, SPH’s flagship newspaper and Singapore’s national English broadsheet, the numbers “701” convey what the website hopes the user will experience: "7 days a week search at the 01 place that matters".

After the launch of the job portal, effort was diversified towards the development of 3 other section that would cover motoring, property and general merchandise and services. In 2007, a guerrilla marketing campaign, "Colleen Exposed", was launched in conjunction with this initiative. It detailed how Colleen Francesca, a former Miss Singapore-World, was able to buy and sell everything she needs to meet her daily needs without leaving "home" - a glass house at Raffles Place Park in full public view - for a week.[8] Retaining The Straits Times identity, these sections were subsequently named ST701 Jobs, ST701 Cars, ST701 Property and ST701 Shops.

In 2008, ST701 Spree was launched to help local shoppers gain access to merchandise from overseas online shopping websites in an activity termed "spree-ing".[9]

In 2010, a strategic realignment of Rednano led to the birth of the new Directory vertical in ST701. The Search Engine Marketing (SEM) arm of Rednano was also shifted to ST701.

In March 2012, ST701 Jobs was officially relaunched and renamed as STJobs. This was subsequently followed by the relaunch of ST701 Property, now known as STProperty.

STJobs

File:STJobsSG Logo.gif

Users are also able to engage on the brand’s social media platforms such as Facebook and Twitter to further enhance their job search experience as well as to keep abreast of the latest employment trends.

Ranked the top recruitment portal at the Digital Media of The Year Awards in 2011 and awarded Silver for Best in Cross Media Advertising for the Asian Digital Media Awards in 2012, this job site uses a proprietary job matching technology and job management features to link job seekers to potential employers.

Since STJobs’ official launch on 18 June, the number of Facebook likes have skyrocketed from 38,000 to almost 102,000 (as of December 2012).

Ms Kee Ee Kheng, Product Manager of STJobs said: “2012 was a monumental year for us as we built our first iOS and Android apps, organised our inaugural career fair at Suntec Singapore in July which attracted over 150 exhibitors and close to 40,000 visitors in two days, garnered 30,000 job listings plus over 200,000 registered users as of December 2012 hit our first double digit – 10 million page views - in September and won our first award for the Cross Media Advertising category at the WAN-IFRA’s Asian Digital Media Awards in November. In the coming year, we hope to build more user-centric apps and beef up our content to become the number one career portal in Singapore as we close up the gap with existing competitors.”

Features

Users are able to further augment their job search experience as well as to keep abreast of the latest employment trends. STJobs takes pride in offering a poise of both quality and quantity job positions to users while delivering the ultimate online user experience. Job seekers have access to more than 50,000 employers using the portal, which sums up to about an estimation of over 30,000 jobs at any one time. Whether searching for full-time, part-time or temporary positions, STJobs covers a wide spectrum of work industries, from finance to oil and gas.

The new STJobs page comprises of several features, such as the Career Resources and Featured Jobs tab. Users are able to browse through listings of the finance jobs available as well as employment and job tips from different SPH media publications such as The Straits Times and Business Times (Singapore).

Users will benefit from the Job Matching Technology as it matches fitting jobs to them based on STJobs profile completeness, such as credentials, qualifications and work experience.

There is also a Resume Scan function, where users can search for useful resources and read all about industry trends, InterviewTips, WorkplaceSuccess and latest hiring policies. It uses an intuitive CV parsing system which dispatches particulars into templated fields. This cuts down the extra time and effort to key in personal information.

STJobs Mobile Application

The STJobs app was launched in November 2011. The free application is designed for jobseekers on-the-go and has a number of features to aid in the job search process. It has over 60,000 downloads as of December 2012 and can be downloaded for free at the Google play and iTunes Stores.

Users can gain access to: • Almost 40,000 up-to-date listings • Job alerts and matches on personal dashboards • Job tips and articles available on the STJobs platform • A personal account with recently-viewed jobs, searches & favourites [10]

STProperty

File:STPropertySG Logo.png

Focusing on local listings for Singapore property, editorials, guides and useful links, this portal serves to connect property buyers, renters, sellers, agents and developers with one another. The site was officially rebranded as STProperty on 15 August 2012. STProperty brings to users all their property needs on one dedicated site.

From its 40,500 Facebook likes before launching in August, STProperty has since garnered almost 102,000 likes (as of December 2012).

Mr Winston Lee, Product Manager of STProperty commented: “Since our launch, we had progressed from 13th position in Hitwise to be in the third position currently. We achieved over 200% growth in traffic and now have the largest Facebook fan base among property portals in Singapore.

We also bagged the Gold Award in WAN-IFRA’s Asian Digital Media Awards recently for the Best in Mobile Media category. This international and independent recognition shows that we are on the right track in our product development. Our mantra of focusing on users' needs has paid off handsomely. Moving forward in 2013, our vision is to be the trusted property portal where users can turn to for quality listings and reliable property content.”

Features

STProperty has now grown rapidly to become a leading property portal trusted by housing agents and home-owners. Users are also able to engage on the brand’s social media platforms such as Facebook and Twitter to further enhance their user experience as well as to keep abreast of the latest property trends.

The new STProperty page showcases several features such as the Rooms for Rent option and Just Ask tab, as well as the new Choice Agents section. Users will be able to browse through property news and home improvement tips from different SPH media publications such as The Straits Times and Business Times (Singapore).

Conceptualised as a one-stop property services suite, STProperty’s comprehensive database of resources includes informative guides and articles, current market trends, property listings that encompass all types of property and more. STProperty’s broad property listings comprises of private residential, HDB, industrial, commercial and overseas properties.

STProperty has a seamless platform which effortlessly matches agents to home-seekers, for a smooth and hassle-free experience. STProperty remains dedicated in supplying a diversity of options for our users to choose from, tailored to meet all their property needs - be it as an agent or as a home-owner.

In its efforts to extensively reach and engage property seekers and agents, STProperty extended its development to an Iphone and Ipad application. Just a ‘touch’ away, the application aims to make property resources more accessible to users in order to facilitate their process of buying, selling or renting a property.

STProperty Mobile Application

Launched on 15 August 2012, the application works on a geo-locater (GPS system), allowing property seekers to search for information on properties near their current location. In just two weeks, the iPhone and iPad application has garnered more than 16,000 downloads as reported by iTunes Connect.

The state-of-the-art application provides users access to over 70,000 exclusive and quality listings (as of Dec 2012) of top-notch real estate players like ERA, OrangeTee and HSR Knight Frank. Equipped with an advanced search option, the app lets you filter your searches according to property type (residential, commercial and industrial), proximity and districts.

Users of the STProperty application can also ‘favourite’ listings to share with friends or view them later. This bookmark feature being handy and practical, gives the iPhone and iPad application an edge as users can find the property listings they are interested in without hassle.

In addition, users have access to a wide range of property resources, which include useful property guides and news articles.

STClassifieds

File:STClassifiedsSG Logo.png

Making its appearance only in 2007, STClassifieds (previously known as ST701 Shops) has grown rapidly to become a leading classifieds portal trusted by many. STClassifieds was officially rebranded on 1 November 2012 and held the inaugural STClassifieds Feste on 3 & 4 November to celebrate the launch.

Starting out as one of four diverse verticals under the ST701 brand, STClassifieds is now a unique collaboration of General Classifieds, Directory and Search Engine Marketing (SEM) services. Conceptualised as a consumer-to-consumer marketplace, STClassifieds is a comprehensive database of merchants and up-to-date business listings in Singapore. Helmed by a dedicated team, STClassifieds is constantly updated to reflect the ever-changing needs and wants of consumers. Bringing online shopping to a new dimension, STClassifieds has seamlessly integrated PayPal and eNets into its portal to provide consumers with a more enhanced browsing experience, backed by our extensive range of offerings.

Prior to its official launch in end October, followers of STClassifieds' Facebook Page jumped from 14,500 to over 21,000 (since December 2012).

Mr Tan Yexiang, Product Manager of STClassifieds had this to say: “Although we were launched only in the later part of the year, both our listings and traffic have grown significantly to-date. We are proud to be committed to protecting our community from fraud and spam that are affecting our competitors. By performing extensive vetting of listings before they are allowed to be published, our ads are more refined and this gives us an edge over other marketplaces. In 2013, we will continue to invest our resources to extend our presence on the mobile front and deliver a clean and comprehensive user experience, with emphasis of quality over quantity to protect consumer interests.”

Features

To better reach out to people of different demographics and profiles, the all-new STClassifieds has four categories - namely For Him, For Her, For Kids and For Household - to allow specific, interest-based search. There will also be thematic clusters to be launched, according to festive seasons and special occasions, in addition to current popular categories such as Fashion, Computer & Electronic and Home & Appliances.

STClassifieds Mobile Application

Find, buy and sell the stuff you want anytime, anywhere with the STClassifieds Android app. Contact buyers and sellers through phone or email. Post and search local classified ads with a few simple taps. Download the app for free now: • Search for listings and categories • Post your offering and wanted ads • Add to Favourites • Edit, delete and save your ads as a registered user The STClassifieds Apple app will be available for download in 2013.

STCars

ST701 Cars was the fourth vertical to be launched on 20 November as STCars, after STJobs, STProperty and STClassifieds.

STCars caters to car buyers, sellers (individuals and trade) owners and motorists. STCars now provides an improved buy-sell-rent platform for motorists and dealers, with more than 10,000 listings that span across new and used cars, commercial and rental vehicles, and car accessories.

Site users will also find thousands of relevant, credible and up-to-date articles from car reviews to motoring news written by SPH's very own professional journalists and from reputable wired sources.

Users can also look up the Motoring Directory to find a workshop, participate in forum discussions with like-minded users, check carpark and ERP rates, plus more.

Since the official launch of STCars on 20 November 2012, STCars has garnered 34,000 Facebook fans and Followers(as of December 2012).

In collaboration with the Singapore Road Safety Council and Traffic Police, STCars achieved another new by being the first title sponsor of the national STCars Anti-Drink Drive Campaign. From 2012 through to 2016, the STCars Anti-Drink Drive Campaign will remind motorists not to drink and drive. This year's slogan is "Don't Drink to Drive, and You'll Never Drink and Drive."

Features

The site boasts of a best-in-class federated search feature which allows one search to yield multiple results from a single query. From Dec 2012, users are able to post ads on the portal for free.

Registered users are also able to receive email alerts on price changes to their bookmarked ad listing, new postings from their saved searches, be informed of the latest promotions or new car model launches.

STCars Mobile Application

The STCars mobile app will be available for download in 2013.

STDirectory

In November 2010, ST701 took over the Directory and Search Engine Marketing (SEM) businesses from its associates. While the former provides one a better and more effective experience to find fresh, relevant local business contacts and addresses on the Internet, the latter allocates better integration of resources to facilitate in amplifying business exposure online and to promote their websites effectively.

References

  1. Experian Hitwise (2010-08-26). Hitwise Top Ten Awards. Experian Hitwise. Retrieved on 2010-09-14.
  2. The Straits Times (2010-08-26). SPH websites win 29 awards. The Straits Times. Retrieved on 2010-09-14.
  3. Digital Media Of The Year 2011. Marketing Interactive (2011-10-27). Retrieved on 2012-01-19.
  4. SPH takes top spots at digital media awards. The Straits Times (2011-11-10). Retrieved on 2012-03-13.
  5. Sia Ling Xin (2010-07-06). Looking for jobs? ST701's revamp empowers you. AsiaOne. Retrieved on 2010-09-14.
  6. Cheryl Ong (2010-07-06). ST701 gets new look. The Straits Times. Retrieved on 2010-09-14.
  7. Wong Wei Kong (2006-03-31). SPH to launch online classified ads on Friday. Business Times (Singapore). Retrieved on 2010-09-14.
  8. Cherisse Beh (2007-10-17). ST701 Exposes Beauty Queen And Hooks Her Up. Marketing Interactive. Retrieved on 2010-09-14.
  9. Singapore Press Holdings (2008-04-17). ST701 and comGateway Launches Online Spree Shopping. Singapore Press Holdings. Retrieved on 2010-09-14.
  10. ST701 Newsletter January 2012. ST701. Retrieved on 2012-01-19.

External links


Singapore Press Holdings
Newspapers
SPH Magazines, Pte. Ltd.
SPH Multimedia, Ltd.
Outdoor Advertising
The AsiaOne Network
Search Marketing
Archived News
Mobile and Call Centre
701Search (joint venture with Schibsted)
Other Businesses
This article uses material from the Wikipedia article ST701, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Author(s): Adidinata Search for "ST701" on Google
View Wikipedia's deletion log of "ST701"
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This article uses material from the Wikipedia article ST701, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Author(s): Drm310 Search for "ST701" on Google
View Wikipedia's deletion log of "ST701"
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