Revenue automation is becoming a mainstream marketing methodology that leverages a set of integrated marketing techniques that are combined with an advanced B2C marketing automation system and professional services. The revenue automation methodology is used to enhance the effectiveness of marketing automation platforms by incorporating necessary marketing channels needed to increase online B2C conversions or improve B2B lead generation.
Revenue Automation’s integrated marketing techniques include:
- B2C & B2B Marketing automation
- Demand generation
- Full Service Email marketing
- Database marketing
- Contextual advertising
- Content & Creative
- Referral marketing
- Loyalty marketing
- Social marketing
- ↑ Rackley, Jerry Revenue Automation and B2C marketing-automation-the-death-of-email-marketing Analyst Perspectives, June 2012
- ↑ Hrabinsky, Peter 10 Revenue Automation Tips for Your Business Canada One, April 2012
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