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Michael E. Smith (born January 15, 1965) is an American business executive, author, and inventor who currently serves as Chief Digital Officer of Forbes Media LLC and President of Forbes.com.

Education

Smith attended Virginia Military Institute in 1984-1985 before graduating from Union County College with an Associates Degree in Engineering. In 1994 he earned a BS in Electrical Engineering from New Jersey Institute of Technology. He currently serves as a Trustee on NJIT's Albert Dorman Honors College Board of Visitors, focusing on the Interdisciplinary Design Studio for aspiring entrepreneurs and innovators. [1]

Career

Digital Media

Smith began his career in digital media as Director of Technology at HBO. From there, he moved to TheStreet.com where he served as Chief Information Officer from 1999-2000. In early 2000, Smith accepted the role of Chief Technology Officer at Forbes Media LLC. He currently serves as President of Forbes Digital and Chief Digital Officer of Forbes Media, positions he has held since 2009 and 2011 respectively. Under Smith, Forbes.com has seen its unique visitor number grow to over 33 million per month. [2] He has also worked to increase the company's focus on programmatic sales, a method of ad buying that is predicted to account for 25% of US digital display spending by 2015[not in citation given]. [3] He is currently a member of the IAB's Ad Ops Council [4][not in citation given] and was selected as one of B to B Magazine's "Who's Who in Business Publishing" award winners in 2009 and 2010. [5]

Patents and Innovations

Portable Link Tester

In the winter of 1994, Smith applied for a United States patent for his 10Base-T Portable Link Tester, a portable device that uses a color-coded light system to test the functioning of Ethernet connections on corporate networks. The device ("Pin Point") was given United States patent #5583874 on December 12, 1996 and has since enabled companies to conduct Ethernet tests quickly and inexpensively.[6]

Ad Technology

Along with neuroscience research firm Numenta, Smith co-developed an innovation that enables online publishers to identify site visitors without requiring the placement of cookies on visitors' computers. This technology enables a user to assess visitor loyalty and compute a "lifetime value" of a visitor.

Writing

Smith's first book, Matchpoint, is due out in fall 2013. The book traces the history of online advertising, emphasizing the technologies, business models, and management strategies that have made online advertising the world's fastest growing advertising sector. [7][not in citation given]

Personal

Smith lives in Scotch Plains, New Jersey with his wife Denise and two children, Jessica and Michael II. He is currently a member of the Union League Club of New York and a Member of the Board of Trustees of the Education Law Center. [8]


References

This article uses material from the Wikipedia article Mike Smith (business executive), that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
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