Media sharing occurs through online social networks and digital communities with a comprehensive platform and diversified interfaces to aggregate, upload, compress, host and distribute images, text, applications, videos, audio, games and new media. As media is shared it takes on a variety of different contexts and meanings. The same video posted on YouTube and on Digg will generate different communication outcomes as the same video being sent to a family member and a college buddy. Social commentary usually accompanies shared media. Media sharing sustains social networks, web based communities and other digitally supported relationships. It is a communication process that requires the participation of both the sender and receiver. Media sharing platforms that are most popular are user-friendly, highly accessible and include mobile devices such as cell phones, PDAs, computers, and home game consoles such as the PlayStation 3 and Xbox 360.