Matthew Asinari (born Mattia Asinari di San Marzano, on 21 June 1954), is an Italian-American Marketing Executive. He is the founder of M2Studios and Caviar Luxury, two WPP based marketing firms and has had a marketing career that has spanned 30 years.
Matthew (born Mattia Asinari di San Marzano) was born in Rome, Italy, to Vittorio Asinari di San Marzano and Patrizia Asinari di San Marzano (née Mangano). He has four sisters: Mariana Asinari, Olivia Asinari, Ottavia Asinari, and Chiara Asinari.
Matthew originally was in Italy for his undergraduate studies but soon transferred to Boston University, moving to the United States for the first time. He received his BS in Communications, and then attended the Columbia University Graduate School of Business and School of International and Public Affairs, from which he obtained a Masters in International Marketing and International Affairs, by way of a joint program, in 1982.
Matthew's extensive career in marketing has spanned 30 years, has seen him travel to 32 countries, and has seen him design and direct campaigns for Prada, Sony, Nike, Inc., Mercedes-Benz, Prada, Emirates, Dubai Properties, Jaguar, Lexus, Honda, Toyota, The Trump Organization, Absolut Vodka, Heineken and Russian Standard Vodka.
Early Professional Life
Matthew eventually reached the position of Account Managing Director at JWT in 1988, a position he held for four years. In 1992, he became JWT's European Director in Charge, and maintained this position for 3 years. In 1995, Matthew made a significant life transition, becoming the CEO of Dentsu, Young & Rubicam's Asia Division, which required that he and his family move to Singapore. During his 5 year tenure as CEO, Dentsu, Young & Rubicam's Asia Division won the 1997 Asia’s Agency of the Year Award. Matthew spoke at the 2000 Fortune 500 Worldwide CEO Forum in Hong Kong, and the Global Marketing 2020 Forum in New York and San Francisco that same year. In 2001, he became the Executive Vice President and Global Senior Partner of Young and Rubicam and was based at their Global Headquarters in New York City.
More recently, Matthew has been at work on several major collaborations with other prominent marketing executives, and has founded his own two firms, M2Studios and Caviar Luxury, both of which are subsidiaries of WPP. He has conducted major branding campaigns for several space-based startups, working alongside Naveen Jain, Peter Diamandis, Barney Pell and Bob Richards in the branding for Moon Express, Intelius, the Google Lunar X Prize, and Singularity University. Matthew has also done campaigns for the Conrad Foundation.
Family & Personal Life
Matthew has been married to his wife, Theresa Asinari (née Gunnella) for 28 years. Together, they have had two children, Teo and Delfina Asinari. Matthew presently resides with his family in New York, NY.
In his free time, Matthew is an avid collector of sports cars and motorcycles, and also enjoys car racing.
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