Mario Luna is the pen name of Spanish author and entertainer Luis Guerrero (born in Valencia, Spain, on April 8, 1976).[citation needed] He is a dating coach.


He is an author, dating coach and founder of Seducción Científica S.L., the company he runs.

According to Mario Luna in his first book Sex Code, In 2001 he moved to Formentera, a small, exotic island where he started to work as a tourist entertainer and shared a house with a group of Italian "casanovas" who taught him to radically change the way he understood attraction and dating.

In April 2007, he published his first seduction manual, Sex Code,[1] with the Spanish publisher Nowtilus. In less than two years, this book sold more than 100,000 copies around the world, was translated into Russian, Chinese and Polish.

In March 2009, he published his second seduction book, Sex Crack,[2] with Espasa Calpe.

In February 2011, he published his third seduction book, Apocalipsex,[3] also with Espasa Calpe.


  1. Sex Code (April 2007, Nowtilus), ISBN 978-84-9763-373-4.
  2. Sex Crack (March 2009, Espasa Calp]),ISBN 978-84-670-3577-3.
  3. Apocalipsex (March 2011, Espasa Calpe), ISBN 978-84-670-2736-5.

External links

Newspaper and Magazine articles

Seduction community

Pickup artist · Neuro-linguistic programming · Social psychology · Social proof

Key people

Neil Strauss (Style) · Mystery · JT Tran · Savoy · Ross Jeffries · Tyler Durden · Juggler · Zan Perrion


The Game: Penetrating the Secret Society of Pickup Artists · The Mystery Method · Magic Bullets (book)

See Also

Love Systems · ABCs of Attraction · PickUp 101

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