Los Angeles Research Group, also known as LARG is a Los Angeles-headquartered market research and business consulting firm that specializes in industry intelligence and market research. The company's reporting structure follows the North American Industry Classification System or NAICS, which is the standard industry classification system used by Federal statistical agencies, such as the U.S. Census Bureau, the Bureau of Labor Statistics and the Bureau of Economic Analysis. The NAICS is also used by banks to classify loans, businesses to organize data and analyze information, and economic researchers for statistical studies.[1]

Los Angeles Research Group specializes in industry research, with nearly 500 reports covering 1,200 industries and 3,000 product categories. The company's mission is to provide clients with industry data, forecasts and market statistics that will help them make better business decisions about revenue generation and strategic planning. LARG also helps banks manage risk, as industry performance is an important component of the evaluating lending and portfolio risk.[2]

LARG's industry reports are centered on Michael Porter's Five Forces[3] framework for industry analysis and competitive strategy. Porter's five forces analysis is a framework of industry analysis and strategy developed by Michael E. Porter of Harvard Business School. The five forces are used to determine the attractiveness, or level of profitability of an industry.[4] The five forces are: (1) Bargaining power of customers; (2) Bargaining power of suppliers; (3) Threat of substitute products; (4) Threat of new entrants; and (5) Competitive rivalry within an industry.[4]

Products & Services

Industry research reports; Industry risk reports; Economic forecasts and statistics; State, regional and other geographical statistics and data summaries; Demographic data, trends and forecasts; Subscription services; Economic modeling and consulting services; and Custom reports.


  1. United States Census Bureau.
  2. Sound Risk Management Practices. Office of the Comptroller of the Currency, Board of Governors of the Federal Reserve System, Federal Deposit Insurance Corporation, Office of Thrift Supervision.
  3. Porter five forces analysis
  4. 4.0 4.1 Porter, Michael E. (1980). Competitive Strategy. New York: Free Press. 

External links

This article uses material from the Wikipedia article Los Angeles Research Group, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
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