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Jonathan Hay is an American publicist and co-founder of Jonathan Hay Publicity and Hoopla Worldwide.[1][2]

He is best known for breaking "Pon De Replay", the debut single from Rihanna, and being the first to break her out in the mainstream media.[3][4][5][6]

Career

Music publicist

Hay began his publicity career with the rock group Days of the New.[7][8] In January 2003, Hay took a short hiatus from the band around the time a music news website named Blabbermouth.net was quoted as saying, "Days of The New frontman Travis Meeks has slammed former business partner Jonathan Hay over the latter's decision to issue a press release exclusively to Blabbermouth.net announcing Meeks' audition for the new band formed by ex-Guns-N-Roses members."[9][10] These members went on to form Velvet Revolver.[11] As of 2008, Hay was still a publicist for Days of the New.[12]

In 2005, he became the publicist in Ringz & Partners Entertainment.[13] Hay has worked publicity for Teddy Riley, [14][15] Devin The Dude, [16] Big Pun, [17][18], Twista,[19][20][21] DMC of Run DMC,[22][23][24] Nappy Roots[25] and RZA, Focus...,MC Breed [26][27]

Rihanna

Hay says that in 2008 he created a publicity campaign for the single "Pon de Replay" that Vada Nobles co-produced and co-wrote for Rihanna. Hay broke the news of Rihanna on March 17, 2005 through MTV News.[28][29][30]

In 2008, Hay stated that he had created false rumors about Jay-Z cheating on Beyoncé with Rihanna, in order to get attract attention to Rihanna and her debut single Pon De Replay, as well as to attract positive attention to record producer Vada Nobles, following his past lawsuit and conflict with Lauryn Hill. Hay says that he leaked fabricated stories to tabloids and posted items on internet message boards, and that Rihanna and Nobles were completely unaware of this activity:[31][32]

"Looking back, I am ashamed of that; there was zero integrity in that maneuver. But this is entertainment and I wanted to obtain publicity - so I came up with some crazy stories and it worked. Rihanna is one of the biggest stars in the world now, and look at how she stormed into the business! Not to take anything from her - she is a great artist - but every artist needs a launching pad and there is nothing better than a good scandal to get the public's attention."[31][32]

Popdust named this rumor one of "The Ten Greatest False Rumors in Pop History".[33]

Record producer

Hay has produced or been a co-producer of recordings for Nappy Roots,[34] Audio Stepchild,[35] Amil,[36][37] Grand Puba,[38] Roc Raida, Aasim (from Bad Boy Records),[39] Royce da 5'9,[40] LBC Crew[41] and Killer Mike. Hay was also involved in the music production of "A Divine Intervention on 55th", a remix by Skinny DeVille of Nappy Roots and Dave Matthews.[42]

Chris Johnson

In 2011, Hay started working with NFL running back Chris Johnson of the Tennessee Titans.[43][44][45][46][47][48] Johnson threatened Jonathan Hay Publicity[49]with a lawsuit over a promotional item called "Dreads On A Stick".[50] Through press statements, Hay denied having taken action without the knowledge and agreement of Johnson or his business associates, claimed to have recorded evidence to support that,[51]and asserted a willingness to seek "legal remedies" in matters relating to Johnson.[49]

Hoopla Worldwide

Hoopla Worldwide LLC is a record label founded by Hay and Chad Kiser that is distributed through WIDEawake / Death Row Records Entertainment. Headquartered in Louisville, Kentucky, it is reported to have team members based across the United States and Canada.[52][53]

Art direction and design

Hay was involved with WIDEawake / Death Row Records for the art direction and design of "Haven't You Heard..." by the LBC Crew, "Street Scholars" by Sam Sneed and "Hood Star" by Crooked I.[54][55]

Publishing

In 2012, Hay publicized the launch of the free download of Malibu Nanny: The True Adventures of the Former Kardashian Nanny, a book by Pam Behan.[56]

References

  1. Ryon, Sean (2011-10-12). DX News Bits: M-Phazes And DJ Rhettmatic, Death Row Records, Michael Eric Dyson | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales. HipHop DX. Retrieved on 2012-08-16.
  2. Hairy times for CJ? | Titans Insider. Blogs.tennessean.com (2011-11-08). Retrieved on 2012-08-16.
  3. Rihanna’s Publicist Comes Clean…. Necole Bitchie.com (2008-11-27). Retrieved on 2012-08-16.
  4. NSFW: Cassie TOPLESS Aboard A Yacht With Diddy! (2005-03-17). Publicist: I Started All The Rihanna/Jay-Z/Beyonce Rumors! | The Young, Black, and Fabulous. Theybf.com. Retrieved on 2012-08-16.
  5. Written by SOHH Soul Rebel (2008-12-03). Rihanna/Jay-Z Alleged Affair Out in The Open, Kanye Hearts Beyonce, Whitney Denies Reunion W/Bobby, Amy Winehouse's Hubby Drops Dime. Sohh.Com. Retrieved on 2012-08-16.
  6. Murray, Jawn (2008-11-28). Press Punk'd: Publicist Confesses To Making Up Rumors About Rihanna & Jay-Z Affair. BV Buzz. Retrieved on 2012-08-16.
  7. Blistering Metal News: Days Of The New Singer Enters Rehab. Blistering.com. Retrieved on 2012-08-16.
  8. http://www.issues.louisvillemusicnews.net/2003/2003October/travismeeks.php
  9. DAYS OF THE NEW Frontman Slams Former Business Partner, Announces 'Full-On Metal' Project. Blabbermouth.Net. Retrieved on 2012-08-16.
  10. DAYS OF THE NEW Frontman Collaborates With Former GUNS N' ROSES Members. Blabbermouth.Net. Retrieved on 2012-08-16.
  11. Jarmo Luukkonen. Velvet Revolver. Here Today... Gone To Hell!. Retrieved on 2012-08-16.
  12. Herron, Mat (2008-07-15). ‘You’re talking to a miracle’ | Louisville's Alt-Weekly. LEO Weekly. Retrieved on 2012-08-16.
  13. Introducing, Ringz & Partners Entertainment Group. Prweb.com. Retrieved on 2012-08-16.
  14. V Exclusive: Teddy Riley Feels ‘Sad and Humiliated’ Over Domestic Abuse Claims | Vibe
  15. News | Teddy Riley Hit And Spat On, Felt Need To Restrain Daughters | Singersroom
  16. Tracklist Revealed For Coughee Brothaz's "Fresh Brew," Features Slim Thug | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales | HipHop DX
  17. Napolean Da Legend "Deep Cover 2010" Big Pun Tribute | MeetThaDealer
  18. Video: Big Pun: The Legacy (The Official Trailer)
  19. The Twista Story
  20. Twista & Director Vlad Yudin On Set Of Upcoming Documentary | SOHH.COM
  21. http://www.zoominfo.com/#!search/profile/company?companyId=347021271&targetid=profile
  22. DMC on Why Run DMC Broke Up
  23. DMC Breaks Down His Top 5 Queens Rappers
  24. DMC Predicts Future for Openly Gay Rappers
  25. The Pursuit of Nappyness by Nappy Roots @ ARTISTdirect.com - Shop, Listen, Download
  26. Remembering MC Breed, A True Hip-Hop Pioneer
  27. BREAKING: MC Breed Passes Away | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales | HipHop DX
  28. Jonathan Hay Xposes Rihanna Publicity Stunt!. MissXpose (2008-12-01). Retrieved on 2012-08-16.
  29. Jonathan Hay Admits Leaking False Jay-Z Rihanna Affair Rumors. Hiphop.popcrunch.com. Retrieved on 2012-08-16.
  30. Posted by Storm (2008-11-26). Fire and Ice: A Publicist by the name of Jonathon Hay is responsible for starting all the rumors about Jay-Z,Beyonce, and Rihanna. Thatfirenice.com. Retrieved on 2012-08-16.
  31. 31.0 31.1 Posted by wendynistas (2008-11-28). Publicist Admits to Manufacturing Rihanna-Beyoncè-Jay-Z Rumors - WENDYISTA. Wendyista.blogspot.com. Retrieved on 2012-08-16.
  32. 32.0 32.1 NSFW: Cassie TOPLESS Aboard A Yacht With Diddy! (2005-03-17). Publicist: I Started All The Rihanna/Jay-Z/Beyonce Rumors! | The Young, Black, and Fabulous. Theybf.com. Retrieved on 2012-08-16.
  33. Emily Exton. Rihanna Rode Jay-Z To The Top. Popdust. Retrieved on 2012-08-16.
  34. Nappy Roots - Sh!t's Beautiful - NoDJ. Livemixtapes.com. Retrieved on 2012-08-16.
  35. Name (2012-05-22). The Prince And Audio Stepchild Connection. Drfunkenberry.com. Retrieved on 2012-08-16.
  36. February 29, 2008 – prod. by Jonathan Hay & Sky Michaels (February 29, 2008). Amil – Who I Am | HipHopDX Mobile. Hiphopdx.com. Retrieved on November 12, 2011.
  37. What’s in the Tapedeck v.10 (03.01.08). 2dopeboyz. Retrieved on November 12, 2011.
  38. Various - Juice CD Volume 80 (CD) at Discogs. Discogs.com. Retrieved on August 7, 2012.
  39. Lucy Diamonds: Diamond In The Rough. Ballerstatus.Com (March 22, 2007). Retrieved on November 12, 2011.
  40. JHP and Hoopla Worldwide on NahRight (feat. Royce da 5’9) « JHP WORLD. Jhpworld.com (September 1, 2011). Retrieved on November 12, 2011.
  41. Haven t You Heard by LBC Crew @ ARTISTdirect.com – Shop, Listen, Download. Artistdirect.com. Retrieved on November 12, 2011.
  42. Skinny DeVille of Nappy Roots makes a Stolen Away Remix – 2008 DMB News – Dave Matthews Band Fan Site with News, Pictures, mp3s downloads. Dontburnthepig.org (February 27, 2008). Retrieved on November 12, 2011.
  43. Langhorne, Cyrus (2011-08-01). NFL Star Chris Johnson Tackles By Day, Gets "Flashy" By Night. Sohh.Com. Retrieved on 2012-08-16.
  44. äNDREW (2011-07-15). Interview: Tennessee Titans Running Back Chris Johnson | Karmaloop Blog | Karmaloop Blog. Mensblog.karmaloop.com. Retrieved on 2012-08-16.
  45. // Chris Johnson (NFL) Interview (August 2011) // West Coast News Network //. Dubcnn.com (2011-05-24). Retrieved on 2012-08-16.
  46. NFL Star Chris Johnson Tackles By Day, Gets "Flashy" By Night [Video] - Music & Media Evolved. Mmehiphopnews.com (2011-08-01). Retrieved on 2012-08-16.
  47. Chris Johnson x. 2dopeboyz (2011-07-26). Retrieved on 2012-08-16.
  48. Chris Johnson On Plaxico Burress & Vince Young. Vladtv.com (2011-07-31). Retrieved on 2012-08-16.
  49. 49.0 49.1 Hairy times for CJ? | Titans Insider. Blogs.tennessean.com (2011-11-08). Retrieved on 2012-08-16.
  50. NFL Star Chris Johnson - Threatens Lawsuit Over 'Dreads on a Stick'. TMZ.com (2011-11-05). Retrieved on 2012-08-16.
  51. Langhorne, Cyrus (2011-11-07). NFL Star Chris Johnson's Ex-PR Team Speak Out, "Due To Serious Physical Threats Of Harm Made...". Sohh.Com. Retrieved on 2012-08-16.
  52. DX News Bits: M-Phazes And DJ Rhettmatic, Death Row Records, Michael Eric Dyson | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales | HipHop DX
  53. Rick Rock Talks 2Pac And Jay-Z's "Weird" Writing Processes, Slaughterhouse's New Sound, & Frequently Sampling Digable Planets | Get The Latest Hip Hop News, Rap News & Hip Hop...
  54. Haven t You Heard by LBC Crew @ ARTISTdirect.com – Shop, Listen, Download. Artistdirect.com. Retrieved on November 12, 2011.
  55. Jonathan Hay @ ARTISTdirect.com - Free Jonathan Hay Music Videos, Downloads, News, Biography, MP3, Lyrics and More. Artistdirect.com. Retrieved on 2012-08-16.
  56. Melissa. Exclusive interview & never-before-seen photos of the Kardashian family –. Celebzter.com. Retrieved on 2012-08-16.

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