Inkfruit is an online t-shirt store, where t-shirt designs are submitted and voted for by a community. It was launched in December 2007 (then called Gnome) by Fingerprints Fashion Inc., based in Mumbai, India. Kashyap Dalal, a graduate of BITS Pilani, is the CEO of Inkfruit. This concept is taken from Threadless to India by Inkfruit.
The community of Inkfruit submit t-shirt designs. These designs are put to vote on a scale of 1 to 5. The design that receives most votes 'wins', gets printed and is put for sale. The member whose design is selected gets paid a winning amount.
Often contests are held which requires the submitted designs to be on some theme. Some of these are:
- Gnome Gods Ahoy: This is an annual contest.
- Express India: The theme was India
On signup a member gets 50 credit points. Every design submission gets 5 points and uploading a photo wearing an Inkfruit t-shirt gets 20 points. Each such point equals 1 INR credit on Inkfruit online store.
Inkfruit has around 35 retail outlets in various cities of India.
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