As presented on its website, Hoard magazine described itself in the following manner: "A hoard is something you accumulate over time. It is something you keep stashed away and usually hidden. A hoard can be a secret treasure or it can be a load of junk. This magazine is called HOARD for that reason. HOARD MAGAZINE was established December 2000, and was created to serve as an online venue for art and culture. Since the turn of the latest century, HOARD has become a familiar and well connected cross roads in the vast and ever growing web of the online arts community. An artist, regardless of where they may be in the grand spectrum of success, understands the importance of sharing expression and reaching an audience who will watch, look, and listen. HOARD understands this too, and knows that the world wide stage can never be big enough. That's why HOARD offers itself as a platform, a ladder, a stepping stone, a bridge, a light socket, an outlet, a fire escape, a conduit. HOARD says, 'Digital killed the video star'. HOARD is composed of curated submissions as well as original content you will only see in our magazine. Sometimes artists come to us, and sometimes they accept our invitation. So far, it has been a process of mutual courtship and attraction."
The spirit of DIY culture, in combination with the common accessibility of the internet during the years of the Dot-com bubble, inspired an outpouring of independent and alternative media sources. Hoard magazine is considered one of the most active and connected independent new media magazines covering art and urban culture during the earliest part of the 21st century.
Hoard magazine is no longer online, but portions of its content are still documented at www.archive.org.