It's a hoax!
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'"Hair Chalk"' is the newest sensation in temporary hair color. This new trend works by rubbing a piece of chalk onto strands of hair for a temporary rock-star look.
To create the look, you will need soft pastel chalk, a spray bottle of water, a straightener or curling iron, rubber gloves. The type of chalk you can use can be as simple as art chalk found at Jo-Ann Fabrics or Michael's. Hair Chalk may also be purchased at participating salons. "How To" videos are available on YouTube, Haircolorchalk.com and Seventeen.com. Hair chalk is available in a variety of colors.