Grassroot Entertainment is a pvt. ltd Media and Entertainment company headquartered in Kolkata, West Bengal. Apart from producing and distributing Bengali films in eastern India. The company owned by Bengali superstar Jeet. It started in 2011 with Bengali cinema's leading Media and Entertainment company Shree Venkatesh Films by making the Jeet's own starrer film 100% Love. Next, they produced a Bengali serial, Bidhir Bidhan. Now they are going to make their second film also with Jeet's own starrer with Subhashree Ganguly named Boss.