WHAT IS GIVE THE GIFT OF READING?
Give the Gift of Reading is a campaign first developed by the City of Playford Library Service where children's books were donated from the public and given to AnglicareSA to distribute at Christmas time to needy families in the Playford community. The campaign was used as a wrap to end Australia's National Year of Reading 2012 and was such a success that it is now an annual event on the Playford Library calendar.
Nearly half our population can't read with any fluency. The people behind National Year of Reading 2012 have identified three goals which will help us turn Australia into a nation of readers and encourage a reading culture in every home:
• For all Australians to understand the benefits of reading as a life skill and a catalyst for well-being; • To promote a reading culture in every home; and • To establish an aspirational goal for families, of parents and caregivers sharing books with their children every day.
The initiative aimed to encourage reading and share the joy of reading in every home by encouraging the public to donate new children's books to the library via a Wishing Tree tag concept (an idea already developed by large department store Kmart). Patrons would visit the library; take a tag off the tree, buy a new book/s and hand it into the library unwrapped with their tag.
To make things a little more interesting and supply an incentive for donators Playford Library supplied entry forms along with the tags so they would automatically be entered into a draw to win a brand new Kindle.
Playford Library worked closely with AnglicareSA, the channel in which newly donated books would be supplied and then distributed through Christmas Hampers to needy families in the community.
PROMOTIONS & MARKETING:
A large Christmas tree at each library branch was available with wishing tags available.
External sites were given wishing tags with small Christmas Trees in the Playford area.
The Playford Library promoted the initiative through all relative online channels and suplied electronic copies of gift tags that could be printed out.
As word about the initiative spread other businesses jumped on board and ran their own smaller campaign or donated books by the box load.
The library received a pool of over 370 new children’s books to be donated to AnglicareSA in December at the library’s Give the Gift of Reading Christmas Party.
Playford Library had over 600 people in attendance for the Give the Gift of Reading Christmas Party - an event where City of Playford Mayor officially presented all donated children's books to an AnglicareSA Representative. The library also gained a large amount of new library memberships.
Organisations such as Centrelink, TAFE SA, SA Public Libraries and even Ingle Farm Kindergarten have all supported this cause and some have even arranged to have their own donation box at their sites.
Other SA libraries have also taken an interest in holding their own Give the Gift of Reading campaign next year (2013).
Give the Gift of Reading is being considered a state wide event across the SA Public Library network.
| This article uses material from the Wikipedia article Give the Gift of Reading, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.