About Fashlets, found on 2008, is an American online retail store for trendy handbags and fashionable accessories currently based in Commerce, California. It is the first e-commerce website for retails with both local warehouse and local shipment.

This electronic commerce company has about 500 million sales in 2012 by providing over 1500 styles of trendy handbags and fashion accessories at near-warehouse price. is wholly owned by La Vani, Inc.


The website launched on Oct. 26, 2008 with several brands including Dasein™, Anais Gvani, and so on. Dasein is for mass market while Anais Gvani is a premium brand. The products of the two brands range from trendy handbags, stylish briefcases to leather wallets.

After experiencing very rapid growth in 2010, began popular in trendy handbags market. And in 2012, the company rewards all customers by sending free samples and coupons to customers on Black Friday and Cyber Monday, the total value is $1,000,000 and the products including handbags, wallets, clutches, briefcases, sunglasses, scarves, and many other fashion accessories.

Over the years, sticks to one core belief: the accessories should reflect wearer’s tastes and personality rather than the brand itself. And with warehouse in LA and, offers FREE standard ground shipping on all domestic orders (Alaska and Hawaii by US Postal Services).

Product History

In 2008, launches the brand Dasein

In 2010, launched the brand Anais Gvani

In 2011, become the agent of Betty Boop®, Real Tree ®, Love Me, Louis Cardy, and so on


To increase both sales and popularity, expands its marketing channels to Amazon, eBay, overstock, and so on.


Further reading

Dasein Fashion

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