Eyetease, formally Eyetease Media, is a privately owned company based in London, UK, that makes digital advertising solutions for taxis, enabling advertising to play with geographic and time specific accuracy. An evolution to the traditional taxi top concept seen in many US cities today, the iTaxitop is the world's first digital rooftop advertising solution to be installed on the iconic London taxi.
Eyetease was founded in February 2010 by Richard Corbett. The company released a prototype version of the iTaxitop in October 2009, installed to a Mini Cooper. In March 2010, Richard Corbett purchased eyetease.com at auction for an undisclosed amount. In October 2011, Eyetease became the first company in the UK to install advertising to the roof of the iconic London taxi. In November 2011, Eyetease obtained full rights to product key word taxitop.com. In March 2012, the company registered the trademark for Eyetease.
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