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Symbol opinion vote Comment: Left a note at Talk:Whirlpool_Corporation#Wikipedia_talk:Articles_for_creation.2FWHIRLPOOL_EMEA_.28Europe.2C_Middle_East_.26_Africa.29 Kvng (talk) 19:29, 30 March 2015 (UTC)

Symbol opinion vote Comment: can be merged and redirected DGG ( talk ) 04:23, 20 November 2013 (UTC)

Symbol opinion vote Comment: To establish that the subsidiary is independently notable, we would have to show that it was the subject of significant coverage in reliable sources such as trade magazines or newspapers. The draft also suffers from an unduly promotional tone. Huon (talk) 19:28, 15 May 2013 (UTC)


Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation, The world's leading manufacturer and marketer of major home appliances, with annual sales in 2011 of $18.7 billion, 68,000 employees, and 66 manufacturing and technology research centers around the world. The Whirlpool EMEA subsidiatry has around 11,500 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, . The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Its European Operations Center is located in Comerio, Italy.

Whirlpool started off in the European market in 1989 through a joint venture with Dutch Philips Gloeilampenfabrieken N.V. It becomes Whirlpool Corporation’s wholly owned and controlled subsidiary in July 1991, when Whirlpool bought out Philips for its remaining stake in the business. Currently, the firm has approximately 12.000 employees in 32 different countries. Its Operations Centre is in Comerio, Varese, near Milan, Italy. Its operations generate nearly one fifth of the group’s revenue and the Whirlpool brand is the second European brand in terms of number of units sold. In 2011, Whirlpool EMEA’s sales reached 3.3 billion Euros, with 12.3 million units shipped In addition to the Whirlpool brand, the company sells its products under other brands such as Ignis, Bauknecht, KitchenAid, Laden (in France) and KIC (in South Africa).

Principal products

The principal products sold by Whirlpool in Europe include washing machines, dryers, clothes fresheners, counter-top small appliances, dishwashers, refrigerators, freezers, microwave ovens , built-in cooktops and ovens. The ppliances are manufactured in its production plants in France, Germany, Italy, Poland, Slovakia, Sweden and South Africa.

References

  • Whirlpool EMEA Corporate Communication, roberta_vanetti@whirlpool.com, pierre_ley@whirlpool.com




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