Plan Zheores are an award winning charity[1] based in London, UK, that provides a digital platform enabling businesses to reduce their food waste by donating surplus food to charity.[2]

The Plan Zheroes stands for 'heroes of zero food waste', which are food retailers, catering companies and institutions who sell, create or buy food and, using an online, free digital map[3] created by Plan Zheroes, are able to redistribute their surplus food waste to people and organisations which represent people living in poverty.[4] Each year in the UK 920,000 tonnes of food is wasted by food outlets, 75% of which is avoidable and could have been eaten.[5] The estimated cost of this waste if £2.5 billion in 2011 alone, a figure which WRAP states will rise by £3.0 billion per year until 2016.[5] Alongside the waste of food in the UK, as of 2013 there were 10.6 million people living in absolute poverty, up from 9.7 million in 2012.[6][7] With rates of poverty rising, and food waste increasing, a group of London Citizens founded Plan Zheroes in 2009 as a solution.[8]

Plan Zheroes have designed and created a free, virtual [9] which links charities with a need for food, with businesses who have a surplus of food. Businesses sign up online to the map and state what food they have surplus. Local charities are notified and can then choose to accept the offer. If neither side can offer transportation for the food a separate transporter is noted. Businesses only donate and redistribute edible food which is no longer commercially viable.[10] Plan Zheroes works with over 400 food businesses, including restaurants, catering companies, supermarkets and hotels and a network of 375 charities. [10] Businesses already signed up include EAT, Tesco Express,[11] Borough Market and Budgens. Charity partners include Red Cross UK and the Marylebone Project.[2]


  • 2011 London Leaders Award (awarded by London Sustainable Development Commission to Lotti Henley - co-founder of Plan Zheroes)[12]
  • 2011The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) Catalyst Award (awarded by RSA to Marai Ana and Chris Wilkie - co-founders of Plan Zheroes)[13]


  1. London Leaders: searching for the capital's best green entrepreneurs | Guardian Sustainable Business. The Guardian. Retrieved on 2015-06-25.
  2. 2.0 2.1 January 26, 2015 (2015-01-26). Plan Zheroes launches secret ingredient in fight against food poverty - Hospitality & Catering News. Retrieved on 2015-06-25.
  3. Plan Zheroes produce map to link food waste with charities. Retrieved on 2015-06-25.
  4. Portuguese design strategist spearheads UK surplus food project. The Portugal News (2015-06-20). Retrieved on 2015-06-25.
  5. 5.0 5.1
  6. July 1, 2014 15:49 BST (2014-07-01). Hundreds of Thousands More UK Households Fall Into Income Poverty. Retrieved on 2015-06-25.
  9. interactive map
  10. 10.0 10.1 By Annie-Rose Harrison-Dunn+ Annie Harrison-Dunn (2015-01-20). Food waste – the other side of the food security conversation?. Retrieved on 2015-06-25.
  11. 08:35 (2012-02-20). Plan Zheroes? Food Heroes! - Spear&#8217s. Retrieved on 2015-06-25.
  13. RSA (2013-07-15). The Big Idea: surplus food to those who need it. RSA. Retrieved on 2015-06-25.
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