PetaData Labs (PetaData) is a software as a service and consulting firm based out of London and specialises in Predictive Social Media Analytics. PetaData currently operates in New York,London, Bangalore, Pune, Mumbai and through partners in Dubai and Perth.


PetaData Labs was founded by Chennakeshav Adya, former consultant for IMS Health, Morgan Stanley and Lloyds Banking Group along with Raman Vaidyanathan, former staff at IBM and Intel. It received an undisclosed amount of seed funding from Tungsten Information Management in 2014.

PetaData has positioned itself in the Predictive Social Media Analytics space and helps companies understand how their brand is performing across major social & digital platforms; in addition to using the concepts of social decisioning, advanced statistical analytics and big data in areas such as Market Research, Marketing Mix Modeling, Consumer Insights, Business Analytics, Predictive Analytics, Marketing Effectiveness, Price Optimization, Conjoint Analysis (marketing) etc.

Customers include Zee Entertainment Enterprises, Asia’s largest media group (with 730 million subscribers in 169 countries) and politicians.

Awards & Recognition

  • PetaData Labs is being featured as one of the top 20 big data companies to watch out for, by CIO Review.


Category:Companies based in London Category:Companies based in New York Category:Companies based in Pune Category:Companies based in Bangalore Category:Market research

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