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Link randomization is the term given to visual advertisements on the web which have their cost calculated based on the percentage chance of being displayed when the page loads.
Link randomization is a new form of advertising that is based on a randomized (or sometimes preset) order rotation of advertising banners. It is similar to Pixel advertising in its concept of inexpensive, shared ad-space on a page that is getting a lot of unique visitors and/or press-time. However, unlike Pixel advertising, the advertisement slots are divided in a time-based manner instead of size based. Each time the page loads, a different banner is displayed to the user.
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