DentalCover.ie is a new Irish dental insurance partnership by Decare Dental Insurance & VHI Healthcare. The company was officially launched to the public on the 1st of June and provides Irish customers with dental insurance cover. Policies are aimed at both induviduals and families and are meant to make up the short fall in public dental healthcare. The USA branch of DeCare is one of the countires largest specialists in dental insurance and boast nearly 50,000 customers within the Irish market.
This is the only private dental insurance product within the Irish market and hopes to increase over-all dental insurance participation in line with countries like the USA
The Irish advertising campaign was headed by Lorraine Keane.
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