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DWLS (97.1 FM) – operating as Barangay LS 97.1 – is the radio station broadcasts a OPM and, Adult Top 40 (CHR) format. It is owned by GMA Network Inc. (RGMA, a subsidiary of GMA Network, Inc.) in the Philippines.[1] The station's studio is located at the GMA Network Center in Quezon City, and its transmitter is located at Tandang Sora, Quezon City, Philippines.

History

DZXX and 97.1 WLS FM

It first aired in 1955, when Uncle Bob opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format. On February 28, 1986, a few days after the EDSA Revolution, The Giant 97.1 WLS-FM was born and CHR format is introduced.

Campus Radio 97.1

When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".

Barangay LS

File:Barangay LS 97.1 FM.jpg

On February 14, 2007, listeners bade goodbye to Campus Radio 97.1 WLS-FM as RGMA, through its head Mike Enriquez, launched 97.1 Barangay LS Forever!. It now carries the Hot AC format is with on-air personalities speaking only in Tagalog (especially the timechecks), and playing mass-based music forms and music popularized by GMA's stable of recording artists, a 100% turnaround from the former Campus Radio format. Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for Mike Enriquez to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format.

File:Barangay LS 97.1.jpg

Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the station's current jocks who were also from the former Campus Radio format, and after years of loyal service to the GMA Network, were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations. Choosing to ignore the veteran staff's improving ratings, Enriquez deemed them unfit to take the format to number one overall in the masa ratings game.

On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.

Awards

  • 2013 Yahoo! Philippines OMG! Awards - Radio Station of the Year
  • 2013 UPLB Gandingan Awards - Best FM Radio Station
  • 2012 Yahoo! OMG! Awards - Best FM Radio Station[2] - Won 38% over DZMB's 35%[3]

Current DJs

  • Papa Baldo
  • Papa Carlo
  • Papa Dan
  • Papa Dudut
  • Papa Kiko
  • Papa Bodjie
  • Papa Jepoy
  • Papa Tolits
  • Papa Obet
  • Mama Belle
  • Mama Cy
  • Ate Liza
  • Chikotita
  • Doc F

RGMA Stations in the Philippines

Further information: RGMA radio stations

See also

References

  1. Official 'About' page for GMA Network. GMA Network. Retrieved on 2008-08-16. “GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as “Barangay LS Forever!””
  2. Maridol Rañoa-Bismark (July 6, 2012). Winners of Yahoo! OMG! awards 2012 revealed. Yahoo! OMG. Yahoo! Philippines. Retrieved on August 2, 2012.
  3. Which is the OMG! Best FM Radio Station? (The radio station you listen to). Yahoo! OMG. Yahoo! Philippines. Retrieved on August 2, 2012.

External links


Radio stations in Metro Manila, Philippines Philippines
By AM frequency
By FM frequency
HD digital Radio
Internet radio
Defunct callsigns
GMA Network, Inc.
Divisions
Subsidiaries
  • Alta Productions Group, Inc.
  • Citynet Network Marketing and Productions, Inc.
  • Digify, Inc.
  • GMA Films
  • GMA Marketing and Productions
  • GMA New Media
  • GMA Records
  • GMA Worldwide
  • MediaMerge Corporation
  • Scenarios, Inc.
  • Script2010, Inc.
Flagship radio stations
Regional radio networks
Broadcast television networks
International TV channels
Internet and Social Media
Television Facilities
Defunct television networks
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