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A Customer Advisory Board (also referred to as a Customer Advisory Council) is a form of market research whereby a group of existing customers is convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction. The CAB differs from traditional focus groups in the following ways:

  • Membership is made up of senior executives from customer companies, not product users
  • Topics of discussion tend to be more strategic than tactical

See also


This article uses material from the Wikipedia article Customer Advisory Board, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Author(s): Pol098 Search for "Customer Advisory Board" on Google
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