CounterBooks is a privately owned software company based in London, United Kingdom. CounterBooks is an online retail accounting system for multi site retailers. CounterBooks was purposely built for multi site retail businesses such as petrol forecourts/gas service stations, convenience stores, hospitality (fast food/quick service restaurants) and general retailers.


CounterBooks was founded by John Roberts in early 2002, and therefore, considered the first online full general ledger accounting system for retailers. Clients range from independent retailers to large oil companies which operate large groups of convenience retail stores. Versions of the system are now available in 8 countries.


CounterBooks is a cloud-based accounting system built for retailers. The system was designed to be easy to use and purposeful for a retailers.

  • Business model - traditional accounting systems are built to sell goods on credit, retailers sell goods for immediate exchange of cash and credit cards.
  • Reports - within a retail accounting system reports are based on category sales, margins, stock reports and cash differences which are rarely available in other accounting systems.
  • Data entry - a retail accounting system will allow the retailer to enter cash movements, sales, credit card sales, purchases to enter easily and through purpose built functionality.
  • Controls - manage debtor accounts for credit cards, promotional offers and store cards.
  • Automation and integration - retail businesses are often high volume transactions businesses, therefore automation is critical to maintain a low cost base. CounterBooks was built to integrate with retail management systems such as point of sale and back office to reduce the time and cost involved in data entry.

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