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Companhia Hering (Cia Hering) is a Brazilian textile and retail clothing company, being the leading clothing textile company in Latin America. The company has 564 stores.

The company is one of the oldest Brazilian companies still in activity, founded by German brothers Bruno and Hermann Hering, in 1880.

Was founded in Blumenau, Santa Catarina, and its headquarters and major factories are still in this city. Hering is the major employer in the city (when not including public jobs).

Similar characteristics can be seen with GAP, a major American clothing retailers: both produce very similar and non-expensive products (basic clothing).

Hering also exports its products worldwide, and it's considered one of the best companies on social investments inside the Brazilian territory. Currently the company operates stores in Brazil, Bolivia, Chile, Paraguay, Uruguay and Venezuela.

Brands

The brands of Cia Hering are:

Hering and the clothing brand's best-known Brazil and his style is casual day and daytime.

Hering Kids has the same characteristics of Hering, but is dedicated to children.

PUC is also dedicated to children, but clothes are more colorful and sophisticated, this is already more than 30 years in the market.

Dzarm dedicated in clothes and accessories from streetwear. The jeans and mesh are the main items of the brand. In 2007 was launche the fragrance Dzarm. Dzarm is part of the casting of the brands São Paulo Fashion Week, the largest and most important fashion week in Latin America and one of the world's most important.

Hering Store

Its was in 1993 that the Cia Hering opened its first Hering Store. Today there are 564 stores in operation in Brazil and the world, most installed in shopping malls, being 461 Hering Stores, 5 Hering Kids, 76 PUCs and 1 Dzarm.

References

See also

List of Brazilian companies

External links


Brazil Ibovespa companies of Brazil
This article uses material from the Wikipedia article Cia. Hering, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
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This article uses material from the Wikipedia article Cia. Hering, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
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