"Chug" is a Meme created by Andrew Munro, in Baxenden, England, encapsulating the passion and pride of a young boy believed to be Andrew Munroof. From the United Kingdom. It was released as a meme and as a poster that is sold in many shops such as Topman and River Island. Many variations of the meme have been made, the most famous known as 'Roof Head' and 'Chugroe'. The meme has widespread and there are over 1500 variations in total on the web. (As of 3rd January 2013). The 'Typical Roofer' variation of Chug is available on many meme sites.