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Chad Mureta is an entrepreneur, author, speaker, and consultant. He is the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses that he created without a background in technology. Mureta has led the development and marketing of over 46 apps that have been downloaded more than 35 million times worldwide.
Mureta attended Coastal Carolina University and graduated in 2003 with a B.A. in Business Management. After graduating, Mureta owned a newspaper company and worked as a real estate investor. In 2006, Mureta started his own real estate agency in Myrtle Beach, South Carolina. During the height of the housing market crash, he often worked 18-hour days.
In January 2009, Mureta was driving home from a basketball game when he hit a deer, causing his car to flip four times. The accident crushed and nearly severed his left arm. He underwent two major operations and spent 18 months recovering, accruing nearly $100,000 in hospital bills. While in the hospital, a friend gave Mureta a newspaper article about "app millionaires." Bedridden and unwilling to return to his real estate business, Mureta began researching, designing, and outsourcing the development of apps.
After he was released from the hospital, Mureta borrowed $1,800 from his stepfather to start his app business. He used the money to create his first app, "Fingerprint Security-Pro," which mimics fingerprint-scanning technology. Fingerprint Security-Pro became a bestseller in the App Store, peaking at number 27 in the App Store in 2011, and netting more than $600,000 in revenue.
Mureta believes in understanding the marketplace to come up with successful app ideas then outsourcing the actual programming. Another one of his most successful apps is his Emoji app. His app expanded the traditional emoji keyboard to include 450 additional emoticons that are sharable via SMS, e-mail, Facebook, and other outlets. Mureta created his emoji app in two weeks. Within six days of release, it was averaging $500 dollars per day and was #1 on the App Store’s productivity category and #12 in the top free overall category.
Mureta conducts the majority of his business from his iPhone, including managing his employees, looking at his apps' daily stats and rankings, and surveying the app market. This allows him to live a life "free from the 9 to 5 grind," similar to the principles outlined by Tim Ferriss in The 4-Hour Workweek. He has used the app business as a means to work less and live his bucket list, which includes traveling the world, learning salsa, and becoming a certified scuba diver and skydiver.
Mureta began his app business without any previous experience in the app or technology fields. He has since founded and served as CEO of Empire Apps and co-founded T3 Apps and Best Apps.
Mureta's first book, App Empire: Make Money, Have a Life, and Let Technology Work for You, was released on March 27, 2012, by Wiley Publishing. It is described as a "non-technical, easy-to-follow guide" that "provides the confidence and the tools necessary for taking the next step towards financial success and freedom."
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Ferriss, Tim (April 22, 2012). How to Build an App Empire: Can You Create The Next Instagram?. FourHourWorkWeek.com.
- ↑ Keen, Andrew (March 30, 2012). Keen On… Chad Mureta: How Apps Can Change Your Life TCTV. TechCrunch.
- ↑ 3.0 3.1 3.2 3.3 3.4 Warner, Andrew (August 22, 2011). Empire Apps: Pulling Off A Comeback In A Brand New Market – Chad Mureta. Mixergy.
- ↑ 4.0 4.1 4.2 4.3 Becoming an App Millionaire by Accident. Houston Chronicle. February 29, 2012.
- ↑ Haines, Bryan. How To Create An App Business. About.com Online Business.
- ↑ 6.0 6.1 Becoming an App Millionaire by Accident. San Franciso Chronicle (February 29, 2012).
- ↑ McCarty, Colleen (January 12th, 2012). Apps Abound. Expert Message Group.
- ↑ Mureta, Chad. LinkedIn Profile. LinkedIn.
- ↑ CrunchBase Profile. CrunchBase.
- ↑ Fingerprint Security-Pro. Apple App Store.
- ↑ Fingerprint Security-Pro App Rating. Top App Charts.
- ↑ Brooks, Chad. Business How to Start an App Business.
- ↑ McCarty, Colleen. Apps Abound. Expert Message Group.
- ↑ Emojji App Rating. Top App Charts.
- ↑ 15.0 15.1 15.2 Mureta, Chad (2012). App Empire: Make Money, Have a Life, and Let Technology Work for You. Wiley. pp. 205. ISBN 978-1-1181-0787-4. http://www.wiley.com/WileyCDA/WileyTitle/productCd-111810787X,descCd-authorInfo.html.
- ↑ Too Many People Looking for Work, Now What?... Seeking Alpha. March 14, 2012.
- ↑ Empire Apps.
- ↑ Best Apps.
- ↑ T3 Apps.
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