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Launched in June 2000, this publication reaches a US-wide audience with a circulation of 20,000 people. Its content, both on the website and in the print publication, covers all aspects of South Asian fashion, bridal trends, home decor and articles related to an immigrant demographic. Bibi Magazine was started as the cumulative effort of Ayesha Hakki and her partners, Shabana Haq and Zooni. When Bibi first started publication as a thrice-yearly print magazine and supporting website, no other such magazine existed in the US. Since then, the magazine has doubled its circulation and frequency.