IRVINE, CA. After its first paying client in 2002, has celebrated a decade of connecting 100 million Beach Going Vacationers with Beach House Rentals. While many unspecialized vacation rental companies enter the market, continues to focus on the beach vacation property market by providing timely, relevant content and updating its core components. We are not out to take the world by storm, but sunny beach vacation rental markets will always be in high demand. In 2013 our website is more relevant than ever, this relevance continues to strengthen its business model.

Over the past year Google has released complex updates used to define the “relevancy” in determining page rank among various search topics. The more complex these updates become, the more Internet search engines understand beach-going vacationing consumers. As this search technology matures, it will serve niche focused travel sites better by increasing the relevance and search ranking of specialty sites such as,, and to name a few. Recently fast growing Search engines such as Bing and Yahoo have increased their focus on niche travel websites. This underlines the value in niche marketing in the future. is the defining voice in targeted marketing to vacationers worldwide by developing a growing conversation hinging on a central question - What is a beach house vacation rental? This has grown to include categories such as cliff-side ocean condos, inter-coastal villas, and Caribbean bay cottages, among many others. The acquired brand distinctiveness of allows us to expand this conversation and our relevancy, standing out in the vast vacation rental market.

Since its founding, the motto of has been to always “Bring The Beach Home”. This phrase is embodied in a recent YouTube video, which features a well- rested man returning from a beach holiday in Capistrano Beach, California and pouring sand from his shoe. Click Here to Bring The Beach Home. By actually bringing the beach home this vacationer connected with the brand, emphasizing the uniqueness and lasting impact of his beach house vacation rental experience.

While unspecialized, “rent everything” vacation companies are saturating the market they have challenges in producing relevant, timely content for multiple markets., its clients, and beach vacation property renters are quickly discovering that niche based advertising and marketing is cost effective and efficient. Instead of commoditizing the rental experience, explores the uniqueness of beach house vacation rentals & expands the acquired distinctiveness of its brand. Video Ad

On August 1, 2011 released a video titled Renting A Beach House In Capistrano Beach California which features a family returning from a beach vacation in Capistrano Beach, California. These vacationers bring the beach home in the form of sand in their shoes to embody's slogan, Bring the Beach Home.

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