Amar Upadhyay (born 1 August 1976) is an Indian television actor and model. The role which gave Amar his major breakthrough and is well known for his role of Mihir Virani from the popular serial Kyunki Saas Bhi Kabhi Bahu Thi on Star Plus channel. He played the role of Dharam Kumar Suryavanshi in long-running daily soap Saath Nibhana Saathiya. He was a contestant on Bigg Boss 5.
In 1994, some of his photographs appeared in Stardust magazine, which led to Jaya Bachchan offering him the TV series Dekh Bhai Dekh. This was followed by numerous TV series like, Arzoo, Suhana Safar, Tulsi and Aruna Irani's Mehndi Tere Naam Ki. Eventually, he became famous in 2000 with mega TV daily soap, Kyunki Saas Bhi Kabhi Bahu Thi (2000). In fact, when his character Mihir 'died' in 2001, it was followed by protest marches, the TV channel's head office was flooded with phone-calls and letters, eventually his character came back to life, and he is still recounted amongst TV superstars.
After his success in television he ventured into film with Dahshat 2003, followed by a big launch, Dhund – The Fog (2003), along with Aditi Govitrikar, directed by Sham Ramsay, though later he also appeared in J.P. Dutta's war movie, LOC Kargil (2003), his film career did not turn out as expected.