Advertising Operations, or "Ad Ops" as it is commonly referred, is a growing segment in the marketplace for advertising professionals.[1][2] Today, the segment is primarily focused on online advertising[3] operations vs traditional advertising mediums.[4] Generally it refers to the flow of business operations behind the scenes or post-sale. It can encompass everything from Sales Planning, Media Planning, Ad Trafficking, Inventory Management, and Account Management to Yield Management and Campaign Optimization.[5] The segment has increasingly gained recognition as a breakaway from traditionally technical fields to client facing, rounded online advertising experience.

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