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Advertising operations

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Advertising Operations, or "Ad Ops" as it is commonly referred, is a growing segment in the marketplace for advertising professionals.[1][2] Today, the segment is primarily focused on online advertising[3] operations vs traditional advertising mediums.[4] Generally it refers to the flow of business operations behind the scenes or post-sale. It can encompass everything from Sales Planning, Media Planning, Ad Trafficking, Inventory Management, and Account Management to Yield Management and Campaign Optimization.[5] The segment has increasingly gained recognition as a breakaway from traditionally technical fields to client facing, rounded online advertising experience.

This article uses material from the Wikipedia article Advertising operations, that was deleted or is being discussed for deletion, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Author(s): Jprg1966 Search for "Advertising operations" on Google
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