It's a hoax!

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Original Article

AMCL ...

AMCL is an acronym standing for the Nobel A. Meredith and C. Lindsay. This acronym was created in June 2011 after extensive research conducted by Doct. J.M. Gavros of USTD and Doct. K.L. Costelow of USTD as well as with their respected partners in the field, Stevie and Marky respectively. A. Meredith and C. Lindsay both born in the late 18th Century have recently being associated with the creation of the modern brand "LOVE" which is said to have originated in June 1911. The brand is most noted for selling their famous t-shirts with hand drawn love hearts being their iconic symbol. Unfortunately, the family run business closed in 1923 because of a lack of demand during the Great Depression. Although the business is closed their iconic "LOVE" symbol is still present today and will live on eternally.


{{<Batra, R, Ahuvia, A, & Bagozzi, R 2012, 'Brand Love', Journal Of Marketing, 76, 2, pp. 1-16, Business Source Premier, EBSCOhost, viewed 10 June 2012>}}

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