ADAM was a range of clothing designed by Adam Lippes.

History of ADAM

ADAM, originally named adampluseve, was founded in 2004 by Adam Lippes, the former creative director of Oscar de la Renta. The range was launched in spring 2004, starting as a range of luxury basics and later expanding into a full collection of sportswear for men and women. The range includes knits, dresses and outwear. As Adam Lippes explained, the idea for the brand was "to create a line of wearable yet luxurious cotton basics. It was a way to fuse fashion with the perfect white tee. I wanted to create a super-refined and impeccably-fit t-shirt brand for men and women.[1]" The clothing was picked up by both department stores and celebrities like Jennifer Aniston, Kelly Ripa, Courteney Cox, Nicole Kidman, Jessica Simpson, Brad Pitt and Oprah Winfrey.[1]

ADAM opened its first store on December 4, 2007, in the Meatpacking District at 678 Hudson Street in New York City, USA, and is aiming to open additional stores in Miami, Los Angeles and London.[2] The boutique has women's sportswear, basics and contemporary fashion, as well as vintage furniture, books, jewelry, collectibles and lifestyle items.

Adam Lippes explained that he "wanted the store to feel like home – very comfortable and cozy, with lots of places to sit.[2]" The boutique was designed in collaboration with Filipe Pereira.

In May 2006 Adam Lippes appeared on Oprah to talk about his clothing range, then still called adampluseve. The appearance on Oprah led to a large boost in sales,[2] as well as the name change from adampluseve to ADAM. The spring 2008 collection was the first to appear under the brand name ADAM.

The ADAM brand is sold in around 250 stores worldwide including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman and Bloomingdale's, as well as on the website, and with other online retailers including ShopBop, Bare Necessities and In early 2008, Adam received a large investment from the Atelier Fund, whose principal investor is Compagnie Financière Richemont, owner of Chloé, Cartier, Montblanc and Dunhill. The first runway shows were the spring and fall 2008 shows. Adam Lippes did two apparel collections for the Spanish brand Mango for women and men in the spring and fall of 2009.

ADAM on Oprah

Adam Lippes appeared on Oprah on the May 4, 2006, episode of "Moneymaking Ideas That Made Millions". The episode featured items from the spring collection including T-shirts, cashmere sweaters, tuxedo pants and a safari jacket. Oprah declared the range one of her favorites in 2007. The appearance on Oprah drove $500,000 in sales the following week.

Name change

The brand changed their name from adampluseve to ADAM in 2007.

ADAM boutique opening

The store opening took place on December 4, 2007 in the Meatpacking District in Manhattan. The boutique is 2,500 square feet (230 m2) and formerly housed a dog salon. The floors are divided between Inca Gray and crosscut wood. The boutique was designed by Filipe Pereira, an architect trained by Peter Marino and Zaha Hadid.[2]

It is located at 678 Hudson Street New York, NY 10014.

ADAM stores

ADAM maintained a signature retail boutique in the Meatpacking District of New York city and could also be found in major retailers such as Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale's, Neiman Marcus and Intermix. It was also sold at smaller upscale stores such as Jeffrey in New York City and Curve in LA. The brand could be found online at Bluefly, ShopBop, Freshpair, Vivre, Bare Necessities and Revolve Clothing.


External links

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