'00 is a compilation of original song (demos) written by Jeff Heiskell and Reed Pendleton. With additional musical input from guitarist Doug Hairrell, bassist Rob Bell and drummer Mike Hairrell. Heiskell and Pendleton created the rough sketches of each song and would then present to the band at weekly rehearsals. Mike, Doug and Rob were keen to add their creative ideas that helped to develop the guitar forward, Brit-Pop influenced style. Underground Studio (Knoxville) and the Studio (Springfield) were both used for the recordings.