Asia Sports & Entertainment (ASE) is a unique, botique sports agency and marketing firm that provides consultation, event management, and athlete representation services focused on opportunities in the fast-growing Asian sports and entertainment markets, particularly China, Japan, Korea, and India.

ASE clients have included:

S.K. Ho [1] - Top 100 Male in World
Meena Lee [2] - #7 on 2005 LPGA Money List
Birdie Kim [3] - 2005 Women’s US Open Winner
Toby Dawson - 2006 Winter Olympics Medalist
Carrie Vaughan [4] - University of Southern California, 1997, and first US female to play in Korea LPGA event in 2005.

Golden Baseball League [5]
2005 World Championships International Badminton Federation [6]
Los Angeles Open 20/20 Cricket Tournament [7] - The “Premier Cricket Tournament in the US”
USA Hoopstars [] - Entertainment Basketball for the China Market

Korea Ladies Professional Golf Association [8] - ASE is exclusive “international marketing partner”
Coordinated Core - Sports training DVDs
Daou Vineyards - Athlete/celebrity-branded bottled wine/olive oil
Bakersfield Blitz - ArenaFootball2
Vorsong [9] - Micro-clustered bottled water

ASE was founded by Andrew Watkins in 2005 following three years working for the Los Angeles Dodgers, Asian Operations department coordinating all aspects of team marketing efforts to the local, national, and international Asian community. In 2007, Watkins served as President/GM of the Bakersfield Blitz (AF2). From 2000-2002, Watkins served as Executive Director of the Spine in Sports Foundation, a non-profit organization dedicated to the prevention of spinal cord injuries in adolescent athletes and the developer of the “See What You Hit” program, which distributed over 15,000 video programs to high school football teams throughout the US. Watkins began his career with the law firm of Graham & James (now Squire Sanders & Dempsey) in Los Angeles after receiving his J.D. from Loyola Law School in Los Angeles, California, and B.A. in Japanese Studies from Bucknell University, where he spent his junior year studying at Doshisha University in Kyoto, Japan.

ASE Advisory Board includes:
Jeff Allen, Partner, Rocket Ventures
Fred Claire, Consultant and former General Manager, Los Angeles Dodgers
Jeff Fellenzer, President, Innovative Sports Management/Pete Newell Challenge and Adjunct Professor, USC Annenberg School for Communication
Dan Freed, Attorney
Jonathan Kaji, President, Kaji & Associates
Dr. Seung-Chul Lee, Professor, Dankook University, Korea
Dan McNamee, President, Foundation Sports
Brandon Shamim, President, Beacon Management Group

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