Blaine commissioned a gold orb engraved with the words: Magic, Enchantment, Conjure, Charm, Astonish, Spirit, Prestige, Endure, Legerdemain; and then concealed the gold orb inside a hollow rock along with a private telephone number. He then hid his treasure somewhere in the continental United States.
On March 20, 2004, sixteen months after the book was published, Sherri Skanes, an artist, and semi-retired school teacher from Ventura, California, solved the treasure hunt and claimed the $100,000 prize.
Throughout the book, hidden in plain sight, were visual ciphers that decoded into forty-one key sentences. These sentences were then reduced to twenty-one key words: cherubim metropolis, numbered arm, remove sevens, double the first, mountain shrub chasm, concrete timbers, seventy ascents, south thirty east, solitary stone. These words, correctly interpreted, provided the precise location of the treasure, not far from the ruins of Harry Houdini's house.